Ramadan Campaign (KSA) Prize Draw Terms

START: (18/02/2026)
END: (18/03/2026)

These Terms and Conditions prevail in the event of any conflict or inconsistency with any other communications, including advertising or promotional materials. Entry instructions are deemed to form part of the Terms and Conditions, and by entering this Promotion, all participants will be deemed to have accepted and be bound by them. Please retain a copy for your information.

Pladis Arabia Food Manufacturing Company (hereinafter referred to as the “Promoter”) Unified No. 7001791768, Riyadh, Kingdom of Saudi Arabia.
Phone: (+966 12 6080300).

MoC Competition Permit / Licence No: (11283489)

A. Agreement

  1. By participating in the Promoter’s Ülker Ramadan Campaign (the “Promotion”), each participant confirms that they have read, understood, and agreed to be bound by these Terms and Conditions (the “Terms”), together with any instructions, rules, or supplementary information issued by the Promoter in connection with the Promotion, which shall form an integral part of the Terms.
  2. Participation in the Promotion constitutes acceptance of these Terms in full. Participants who do not agree with any of these Terms should not enter the Promotion.
  3. The Promotion is valid only within the Kingdom of Saudi Arabia (“KSA”) and is subject to all applicable laws, regulations, and the commercial contest permit issued by the Ministry of Commerce.

B. Eligibility

  1. In order to be eligible to participate in the Promotion, entrants must be natural persons aged 18 years or over at the time of entry and be legal residents or citizens of the KSA. Proof of age, identity, and residency may be requested at any stage of the Promotion.
  2. This Promotion is not open to employees, representatives, or agents of the Promoter, its promotional fulfillment agency, partners, subsidiaries, affiliates, reward suppliers, advertising or promotion agencies, or any entity directly involved in the development, production, administration, or implementation of the Promotion. Immediate family members (defined as spouses, parents, siblings, and children) and household members of such employees are also excluded.
  3. No purchase is required to participate in this Promotion. Participation is available through the online entry routes described in Section C.
  4. Entries will only be accepted if submitted through the official promotional website and using the designated entry form. Entries submitted by any other method (including post, fax, or social media) will not be considered valid. Any attempt to enter using automated systems, scripts, bots, or other fraudulent means may result in disqualification.
  5. Promotion Period: The Promotion commences on 18 February 2026 (00:01 KSA time) and ends on 18 March 2026 (23:59 KSA time).
  6. Entrants must follow all entry instructions carefully. Entries which are incomplete, illegible, corrupted, mechanically generated, forged, or otherwise non-compliant with these Terms will be rejected. The Promoter reserves the right to disqualify any entrant suspected of tampering with the entry process or acting in breach of these Terms.
  7. Entry Cap. Each eligible person may register only once (1) during the Promotion Period. Following registration, the participant may engage with the Countdown Calendar throughout the Promotion Period to collect “coupons,” which will be used for purposes of the draw in accordance with these Terms. The Promoter reserves the right to reject or disqualify duplicate registrations, multiple accounts, or any conduct reasonably suspected to undermine the integrity of the Promotion.
  8. Win Cap. Each eligible person may win no more than one (1) prize in total during the Promotion Period (irrespective of prize type).
  9. By entering, each participant represents and warrants that: (i) there is no legal impediment preventing their participation or receipt of prizes; and (ii) they will not engage in any deceptive or fraudulent conduct to participate or win. Any breach may result in disqualification and forfeiture of any prize.

C. Entry Requirements

  1. To enter, participants must use one of the following entry routes during the Promotion Period:

    (A) Standard Online Entry (no purchase required):

    1. Visit the campaign webpage: ( https://tastehappiness-yourway.com/ar-sa/ ) (the “Campaign Page”).
    2. Complete the registration / entry form with accurate personal details.
    3. Access the “Countdown Calendar” landing experience (the “Countdown Calendar”) and interact with the content and features as made available by the Promoter during the Promotion Period.

    (B) QR Convenience Route (where the QR is made available in market):

    1. Scan the QR code displayed on (i) participating Ülker packs included in the activation (no purchase required to scan), and/or (ii) printed QR codes displayed in activation areas and other promotional locations, and/or (iii) QR codes published via the Promoter’s social media, which directs the participant to the Campaign Page / Countdown Calendar.
    2. Complete the same registration / entry steps described in route (A).

For avoidance of doubt, the QR route is an optional convenience route only and does not require purchase.

  1. If the Campaign Page requests any optional uploads or content submissions, the Promoter will specify the technical requirements on the Campaign Page. Any optional submission must comply with applicable law and these Terms.
  2. Content restrictions. submissions must not include unlawful, offensive, unsafe, defamatory, or infringing content; must not include identifiable minors; and must not include third-party personal data without the relevant individual’s consent. The Promoter may reject any submission that does not comply.
  3. Countdown Calendar / Points. Participants may accumulate points during the Promotion Period based on their interaction with the Countdown Calendar and related campaign features (as determined by the Promoter). Points have no cash value and cannot be transferred or exchanged. Accumulating points may increase a participant’s chances in the prize draw(s), subject always to the MoC permit and these Terms.
  4. Thirty (30) day access note (if applicable): if the Countdown Calendar provides content access for thirty (30) days from a participant’s first access, such access is a content feature only. Prize eligibility is limited to valid entries made during the Promotion Period (ending 23:59 KSA time on 18 March 2026), unless the Promoter states otherwise and such approach is permitted under the MoC permit.

D. Prizes

  1. The following prizes are available to be won:

    (a) iPhone 17 (256 GB): ten (10) winners.

    (b) PlayStation 5 (825 GB): ten (10) winners.

    (c) Shahid VIP subscription (1 year): seven (7) winners.

    (d) Quarter Saudi pound gold coin (2 grams, 21 carat): fifteen (15) winners.

    (e) Ülker products: fifty-eight (58) winners.

    Total: one hundred (100) winners.

  2. Award Mechanics: 

    2.1  All prizes will be awarded by random draw conducted after the end of the Promotion Period.

  3. Further Prize Details:

    3.1  No cash or other alternative prizes are available, either in whole or in part. In the event of circumstances outside the reasonable control of the Promoter (including but not limited to supply shortages, regulatory requirements, or force majeure events), the Promoter reserves the right, at its sole discretion and subject to any required approvals, to substitute the prize with an item of equal or greater monetary value.

    3.2  Prizes are strictly non-transferable and must be claimed and received by the verified winner only. The Promoter will not honor any request for assignment, transfer, or sale of a prize to another person.

    3.3  The Promoter makes no representations or warranties, express or implied, regarding the quality, suitability, or merchantability of any prize beyond what is required under applicable law. Any guarantees, warranties, or after-sales services relating to the prize are the responsibility of the manufacturer or supplier, not the Promoter.

    3.4  The Promoter accepts no responsibility for any taxes, duties, fees, or other charges that may arise in connection with claiming or using the prize; these remain the sole responsibility of the winner.
     

  4. Reserve winners.

    4.1  The Promoter may select reserve winners for each prize category to be used where a selected winner is ineligible or fails verification / response requirements.

E. Winner Selection and Notification

  1. Winners will be selected by random draw after the end of the Promotion Period from among eligible entries received during the Promotion Period, in accordance with these Terms and the MoC permit.
  2. The draw will be conducted under supervision and/or in a manner consistent with the requirements of the competent authority(ies) and the MoC permit.
  3. The Promoter expects to announce and contact winners at the end of March 2026. Results will be announced through the same channels by which the Promotion was advertised, where required.
  4. The Promoter will attempt to contact each winner up to two (2) times: (i) first by phone call; and if unanswered or refused, (ii) by SMS and/or WhatsApp message. If the winner does not respond within twenty-four (24) hours of the message being sent, the winner will be deemed to have forfeited the prize.
  5. Winners must supply correct personal information to claim their prize. The Promoter will not be liable for non-delivery caused by incorrect information.
  6. Winners may be required to provide proof of age, identity, and residency (e.g., national ID/iqama).
  7. If a winner is unable to receive the prize for any reason, the winner will not be entitled to any compensation.
  8. Winners must provide all documents reasonably requested by the Promoter and sign any forms required in connection with the Promotion and prize award (including, without limitation, acknowledgments and releases), to the extent permitted under applicable law.

F. Prize Fulfilment

  1. Delivery Timelines. Prizes will be delivered / made available to verified winners within seven (7) days from the date of the draw / results determination, subject to completion of verification and any regulatory supervision requirements. Delivery method will depend on prize type (e.g., electronic delivery for subscriptions; courier delivery for physical prizes; or collection from a designated KSA location), as determined by the Promoter.
  2. In the unlikely event that a prize is not received within this (7) seven-day period, the winner must notify the Promoter within (7) additional days. If no such notification is received within this timeframe, the Promoter reserves the right to consider the prize forfeited, and no further claims will be entertained.
  3. Prizes that are returned to the Promoter or its delivery partner as undeliverable (for example, due to incorrect address, unavailability of the winner, or refusal of acceptance) will be treated as unwanted and automatically forfeited. The Promoter is under no obligation to re-send or reallocate such prizes.
  4. The Promoter shall not be liable for any delays or failures in delivery that are caused by factors outside of its reasonable control, including but not limited to postal or courier delays, customs inspections, regulatory approvals, or force majeure events.
  5. Winners are solely responsible for ensuring that the delivery information they provide is accurate and up to date. The Promoter accepts no liability for non-delivery resulting from incorrect or incomplete information supplied by the participant.
  6. Any applicable taxes, duties, governmental charges, or fees arising in connection with claiming, receiving, or using a prize shall be the sole responsibility of the winner. The Promoter shall not be liable to gross-up or reimburse winners for such costs.

G. Publicity

  1. By accepting a prize, winners acknowledge and agree that they may be asked to participate in reasonable publicity activities arranged by the Promoter, such as the publication of their name, photographs, video recordings, or testimonials in relation to the Promotion. Such publicity will be conducted without any further compensation or payment, unless otherwise required by law.
    Such publicity may include photographs, short videos, “stories” content and other promotional materials to be used across the Promoter’s channels (including social media, billboards, television and other media), provided that any use of a winner’s image/video beyond winner announcement will be subject to the winner’s separate express consent where required under applicable law and PDPL.
  2. The Promoter may publish the winners’ surname and country of residence on its official website, social media pages, or in other promotional materials for the purpose of announcing prize winners, unless a winner notifies the Promoter in writing at the time of claiming the prize that they object to such disclosure.
  3. Any publicity use of submitted photos or other user-generated content provided as part of the Promotion will be subject to the entrant’s separate and express consent. No entrant will be required to grant such consent as a condition of entry or prize receipt. Any publicity content captured as part of winner activities (if any) will be handled on the same consent basis where required by law.
  4. Winners understand that participation in publicity may involve their personal data being processed and disclosed to the public, and consent to such processing for the limited purposes described above. All such processing will be carried out in accordance with the Personal Data Protection Law and its Implementing Regulations, and the Promoter’s Privacy Notice.

H. General Conditions

  1. The Promoter is not responsible for entries which are misdirected, lost, delayed, damaged, corrupted, or affected by technical failures beyond its control.
  2. To the fullest extent permitted by law, the Promoter and its affiliates shall not be liable for any loss, damage, or injury arising from participation in the Promotion or the use of prizes, except for liability which cannot be excluded by law.
  3. The Promoter’s decision is final with regard to all matters relating to the Promotion.
  4. The Promoter reserves the right to verify entries, including requesting proof of age, identity, and address. Failure to provide such proof may result in disqualification.
  5. The Promoter reserves the right to cancel, amend, or suspend the Promotion if it cannot proceed as planned due to technical failures, fraud, or circumstances beyond its reasonable control.
  6. Any act or attempt to manipulate or undermine the integrity of the Promotion will result in disqualification.
  7. No price increase: the Promoter will not increase the prevailing retail price of participating products during the Promotion Period for the purpose of this Promotion.
  8. The Promoter reserves the right to disqualify any participant reasonably suspected of fraudulent activity or conduct that undermines the integrity of the Promotion, including manipulation, automated entry systems, or any other improper activity.
  9. This Promotion will be administered in a manner consistent with the MoC permit and will not exceed sixty (60) days from announcement until delivery of prizes (subject to any specific timing stated in the MoC permit).

I. Data Protection

  1. The Promoter will collect and process participants’ personal data (including, but not limited to, name, contact details, entry details, and prize fulfilment information) strictly for the purposes of administering the Promotion, conducting draws, verifying winners, delivering prizes, and maintaining required audit records.
  2. With participants’ separate and express consent, the Promoter may also process personal data for:
    1. sending marketing communications about Pladis products, services, or promotions; and/or
    2. using publicity materials for publicity or promotional purposes in accordance with Section G (Publicity). Such consents are optional, not a condition of entry, and may be withdrawn at any time.
  3. Personal data will be processed in accordance with the PDPL and its Implementing Regulations. The Promoter will retain personal data only for as long as necessary to fulfil the purposes described above, including any legally required retention periods. By way of example:
    1. Entry and registration data will generally be retained until six (6) months after the close of the Promotion.
    2. Winner verification records may be retained for up to five (5) years if required by applicable law or regulatory practice.
    3. Publicity Photos (where consented) may be retained and used for a period of twelve (12) months following the end of the Promotion.
  4. The Promoter may share personal data with third-party service providers engaged to assist with the Promotion (e.g., IT hosting providers, prize suppliers, logistics partners), strictly on a need-to-know basis and under written confidentiality and data processing obligations. Data will also be shared with competent authorities such as the Ministry of Commerce if required by law.
  5. Any transfer of personal data outside the Kingdom of Saudi Arabia will only take place where permitted under the PDPL and with appropriate safeguards in place.
  6. Participants have the right to exercise their PDPL rights at any time, including the rights of access, correction, deletion, objection to processing, and withdrawal of consent. Requests may be submitted by contacting: privacy@pladisglobal.com.
  7. The Promoter will respond to such requests in accordance with the timeframes and procedures set out in the PDPL. 

J. Governing Law

  1. These Terms are governed by the laws of the KSA.
  2. Any disputes arising under these Terms shall be subject to the exclusive jurisdiction of the competent courts and authorities of KSA.